Managing the media for good or bad in the digital age:  a crisis and reputation management course combined with support for positive marketing/PR

The primary course is offered mainly for members of senior management teams and will be tailored to your specific needs. The aim of the course is to build confidence and strategies in dealing with the mass media from ‘traditional’ print and broadcast to the new digital applications.

In collaboration with the World Youth and Student Travel Conference, the course is offered for members of senior management teams and will be tailored to your specific needs. The aim is to build confidence and strategies in dealing with the mass media from ‘traditional’ print and broadcast to the new digital applications.

Usually group training would be limited to up to 6 people per day. There is scope for less intensive half-day sessions or one-to-one sessions.

Attendees will have a take-home pack of essential ‘do’s and don’ts’ and a DVD and confidential written assessment of their performance.

We also offer basic media awareness training for broader staff groups in how journalists operate and what processes you need in dealing with them, - to getting your message across, being as confident as you can be, - through to advanced level crisis and reputation management.

Our media team includes:
An award-winning network TV reporter and former news anchorman
A vastly experienced network and regional news cameraman
A commentator and columnist who’s a regular interviewee on TV and radio

Basic level – two trainers + cameraman

• How the media operate – is there a difference between print and broadcast?
• Outline process for dealing with first contact – have you a strategy in place?
• Interviews – for written and broadcast – preparation and key messages delivery
• The press conference scenario
• The press release

Advanced level – trainers as required

Will include a refresher covering basic course and in addition:

• Detailed crises planning with the emphasis on minimizing and shortening media exposure
• One to one camera interview training for key personnel based on realistic scenarios
• Managing the media in times of crisis

We don’t just train – we do this for real

A further service we offer is in crisis management response:

**A specialized 1 or 2 person team available 24/7 for the duration of the crisis. Operating as your exclusive press liaison team or alongside your existing PR team providing immediate specialist support from people who know the demands of the media in these circumstances. This may vary from one or two days to a week, depending on the story.